Our Story

Lash Theory Collection was created to empower beauties with tools to build confidence and transform a basic look from lack luster to luxurious in the blink of an eye. As a contender in the beauty sector, providing opulent lash products is our specialty, but true satisfaction comes from inspiring and educating beauties about tips and tricks that can turn them into bombshells.

Our goal is to make a difference in the lives of all beauties across the globe. And to do that, we will continue to create mink eyelash collections of infinite diversity. Lash Theory Collection is for every beauty who wants to tap into their inner power and look gorgeous doing it.

We believe beauty transcends into so many things. When you look great, you feel great, and you do great things. Lash Theory Collection is at the foundation of helping beauties manifest their dreams, goals, and aspirations. We are honored by such a privilege and will continue to value this special place for many years to come.