Meet The Owner

Someone once said, the choices you make today determine the life you live tomorrow. I’ve lived by this mantra for a long as I can remember and it is the very thing that has guided me day in and day out.

After 8 years of climbing the ladder in corporate America, I decided I wanted something else, something of my own. I’ve always had an entrepreneurial spirit brewing from within, and I was determined to combine my business acumen and passion for beauty into something phenomenal that would help women feel beautiful and confident. Thus, the birth of Lash Theory Collection.

Lash Theory Collection is how I plan to leave a mark and make a difference in the world. It is some much more than an ordinary beauty business – this brand represents self-love, awareness, resilience and unadulterated boss shit.

Thank you for your business and support.


Tiffany V

“No look is complete without my lashes. They’re like a superpower and I’m unstoppable when I wear them.”