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You’ve probably never thought about it but every beauty has a specific eye shape. Your eye shape plays a major part in your look when you wear eyes ashes. Understanding...

An excellent way to help maintain the integrity and longevity of your mink lashes is to brush them. Here are some easy techniques we recommend for brushing your lashes. Before...

Our lashes are 100% real mink and designed to be worn at least 25 times. Lashes from our collections can be washed to remove makeup, dirt, and oil from the...

Check out the lists of lash care do’s and don’ts. These best practices will provide guidance on how to properly care for your lash strips and ultimately maintain longevity for...

Before applying your lashes, you’ll need to remove them from the lash tray inside the beauty box. Using your Lash Theory Collection Applicator Tool, grasp the corner of the lash...

Whether you’re a beginner who’s new to wearing strip lashes or a seasoned veteran in the game, Lash Theory Collection has something just for you. Before you choosing a pair...